Why I don’t like Google Tag Manager

Google Tag Manager (GTM) is a tool that lets marketers put code for tracking users/analytics onto a website without having actually change the code of the website. Essentially, Google Tag Manager will inject the code, after the page has loaded. “Tags” in this instance aren’t just #hashtag, but are snippets of code that can record data and send it to third party services.

The advantage of this is that Marketers can put JavaScript code into your production website without needing a developer, and that is genuinely useful to them. However… it’s allowing marketers to put code into your live website! Continue reading “Why I don’t like Google Tag Manager”

Why I don’t like Google Tag Manager