My problems with Sitecore FXM

Sitecore’s Federated Experience Manager (FXM) allows non-Sitecore sites to record analytics data into Sitecore. It’s both quite neat, and has a number of problems. I’m going to assume you’ve done a little reading about FXM already, but here’s how it works (in Sitecore 9.0.x).

FXM works by having you adding a JavaScript reference to your pages:

This JavaScript, when run, instantiates a JavaScript Object (a Beacon) which makes a request of Sitecore:

And the response to that sets up a Sitecore Session ID, Contact ID, and returns element matches, which are stored in Cookies:

The element matches use HTML Element IDs to identify content to a) attach click handlers too, or b) elements to insert content around or in place of.

This is where we hit the first of my problems with FXM… Continue reading “My problems with Sitecore FXM”

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My problems with Sitecore FXM